
If pictures are worth 1,000 words, then online graphs are worth about seven. The media continues to underestimate the intelligence of its consumers. Instead, it seems major news companies think the American people are still impressed with graphics and designs. Perhaps, people just enjoy wasting their time, because, in some instances, it seems much easier to write an article than construct some of these visuals.
A good example of a graph out of control would be the Washington Post’s Sphere of Influence. Ignoring the fact that the graph is a circle and not a sphere, there seems to be too much happening to make sense of its message. Essentially, the “Sphere” intends to show the number of Senators lobbying with health-care industry. However, very little is memorable, as the circle stretches past five inches in diameter.
The “Sphere” does one thing right. It does show the number of Senators involved with the industry in a very vague way. The simple fact that the circle is hard to understand conveys this understanding. However, the graph tries to jam complex ideas (like lobbying for the health-care industry) into color-coated circles and little people figures.
A wonderful criticism of this overly graphic media comes from The Onion News Network. Without the information to back the colors and shapes, graphs mean literally nothing. This parody of a news story exposes how unnecessary flashy images can be.
A graph should be simple, and take less time than a written article, yet contain information that is well dissected and helpful. Sticking with The Washington Post, they got it right when did a break down of how the Senate voted for the health-care bill. The most important information (who voted and how) is at the top. Below that is a comprehensive chart that shows information about each Senator that explains why he or she may have voted yes or no.
To some, The “Sphere” may be extremely beneficial for further research on the topic. For the average American, I have already forgotten whom Mike Enzi, Republican from Wyoming, is lobbying with. I advise all aspiring graphic news artists, keep it simple and relevant, please.
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